Lil Critter Launches Digital-First Animation Production Studio

Lil Critter Workshop (LCW) has launched Lil Critter Digital, a digital-first animation production studio out of Malaysia.

Lil Critter Digital’s first project is Lawak Campus: School Daze, a 104×15-second comedy series for tweens that has launched on TikTok and will also debut as a 52×2-minute web series in English on YouTube and in a Bahasa Malaysia exclusive to Astro later this year.

Meanwhile, Jan Stradling has been brought in as a consultant development executive at LCW. His previous experience includes serving as commissioning editor and executive producer at the ABC is Australia and senior network producer at Walt Disney Television, Australia and New Zealand.

“It is essential for companies to keep moving with the times, especially when it comes to digital content,” said LCW’s co-founder and executive producer, Walid Omar. “Developing a digital-first strategy will enable us to create fast turn-around properties at the same time as building our portfolio of animated series for more traditional broadcast outlets and platforms. In tandem, we are committed to growing our U.K. presence, and we are thrilled that a senior broadcasting executive with Jan’s experience will be working with us on our slate of development projects that are being spearheaded from our Bristol base.”