Licensing Works! to Rep The Little Prince in North America

LAS VEGAS: The Estate of Antoine de Saint-Exupéry and French IP rights company NDA have appointed Licensing Works! as the North American licensing agent for The Little Prince (Le Petit Prince) brand.

As part of the agreement, Licensing Works! has secured the rights to the 2018 75th anniversary celebration logo for Antoine de Saint-Exupéry’s 1943 novella. The Little Prince (Le Petit Prince) is one of the highest selling books of all time, with more than 200 million copies sold worldwide. The book has 288-plus official translations and more than 2 million copies of the original are sold each year.

“We are so pleased to represent The Little Prince iconic brand and welcome licensing discussions for classic rights now available for apparel and accessories, toys, games, publishing, stationery, gift, consumables, domestics and home décor, and all other relevant categories,” said Leslie Levine, owner of Licensing Works! “The ongoing worldwide continued success of the original book has evolved into a very unique and appealing brand reaching a broad audience drawn to the global values of humanity, concern for the environment, the specialness of childhood, love and friendship.”

“The Little Prince is a worldwide iconic brand and we are so happy to announce this collaboration with Licensing Works! as we focus on growing the licensing opportunities in the United States,” added Thomas Rivière, the CEO of the Estate of Saint Exupéry, who is in charge of the U.S. territory.

Nathalie Delin, an associate partner at NDA and regional supervisor of the U.S. territory on behalf of the Estate of Saint-Exupéry, commented, “The Little Prince is at home in the United States! With the expertise of Leslie and her team at Licensing Works! we aim to bring an extensive licensing program to the American audience in preparation for the 75th anniversary of this worldwide beloved character in 2018.”

The property maintains more than 150 active licensees worldwide. The brand’s official website is offered in six languages with a half million unique visitors annually.