LEGO Group Unveils New OTT Channel

The LEGO Group has teamed up with the multiplatform video distribution company Future Today to launch The LEGO Channel, a free COPPA compliant content app for children.

Available in the U.S. and Canada across all major OTT streaming platforms including Roku, Fire TV and Apple TV, the new LEGO channel will have over 1,000 videos with content that will range in genres and animation styles. It will feature series based on popular properties such as LEGO Ninjago, LEGO Friends, LEGO City and specials from franchises like LEGO Jurassic World and LEGO Marvel.

Fans will also be able to enjoy LEGO Designer Set Reviews, which will draw them into the world of LEGO designers and builders to get tips; and the LEGO Group YouTube show Rebrickulous, where the crew builds beyond the box with LEGO bricks.

Jay Shah, director of global content for the LEGO Group, said: “The LEGO Group’s mission is to inspire and develop the builders of tomorrow. With the launch of The LEGO Channel, we can reach even more kids who will connect through some really fun and engaging content to inspire creativity, imagination and learning.”

Vikrant Mathur, co-founder of Future Today, added: “The LEGO brand is known by practically every parent and child in the U.S. and Canada and they have created an incredible and memorable programming franchise amassing fans everywhere over the last 80 plus years. We are honored to work with them to deliver their impressive library of content to kids everywhere via the major platforms where kids are today.”