Lapland Studios Introduces 30-Episode Reindeer Series

Lapland Studios, part of the live events company the Lapland Group, has introduced the 30-episode animated series Lumo the Lapland Reindeer, which aired its first episode on December 12 on YouTube Kids.

The direct-to-digital series, developed alongside TeamFalco, focuses on the story of a reindeer who discovers the magical Lapland world. Following four characters, it focuses on teaching preschool children about curiosity, exploration and discovery.

“Our purpose has always been to nurture and celebrate belief in Father Christmas to make Christmas wondrous for families,” said Mike and Alison Battle, founders of the Lapland Group. “There can be no belief without story, so expanding the Lapland universe via Lapland Studios feels like a natural evolution. Lumo the Lapland Reindeer is the first of many stories that will help us share the magic with children everywhere.”

“Lapland Studios represents a major step forward in our mission to bring the world of Lapland to more families globally,” added Chris Battle, head of Lapland Studios. “By expanding beyond the live experience, we are able to scale our storytelling to more children in ways that were never possible before. Lumo the Lapland Reindeer is the first animation by Lapland Studios, and we are thrilled to begin this next chapter of growth.”

“It’s exciting to work with a team that actually engages with the nuances,” commented Nico Lockhart, managing director of TeamFalco. “YouTube is crowded, so helping the Lapland creative team cut through the saturation for Lumo with our audience affinity insights and discovery-driven creative was exactly the kind of focused, YouTube-first work we like to do.”