Kinsane Enters Distribution Alliance with batteryPOP

Kinsane Entertainment, a global kids’ digital edutainment company, has inked a content distribution deal with batteryPOP, a digital video and marketing platform for children in the U.S.

Under the agreement, Kinsane’s original animation and live-action video content will become available in the U.S., with such offerings as the KinToons franchise. batteryPOP gets a non-exclusive license to display Kinsane’s content on its website as well as other VOD and linear media platforms.

Kurt Inderbitzin, co-founder and CEO of Kinsane Entertainment, remarked: “We see major disruption globally in the kids’ digital entertainment space. Over the last few years, there has been a paradigm shift in the way kids consume online content and if the power of smartphones is used optimally to turn them into learning tools, kids can benefit significantly. According to eMarketer, digital video consumption among children under 11 in the United States is expected to jump 74 percent in 2019. Kinsane sees this growth as a huge opportunity and intends to capitalize on it by providing world-class, entertaining and kid-safe content to the masses. More than this, we plan to have all our content be educative, interactive, and nurture human values of care and compassion along with helping kids learn basic life skills. Our association with batteryPOP falls in line with our goals, to offer the best of videos and games that enhance learning for kids. We are proud of this partnership and look forward to a long association with batteryPOP.”

Greg Alkalay, founder and CEO of batteryPOP, added: “We are a platform that features a wide variety of videos, cartoons, music and blogs for kids and ensures that it is age-appropriate for viewing. We are constantly looking out for partnerships with brands that offer exclusive, original and premium content. Kinsane offers kid-safe content, with characters that are individualistic and deep-rooted. The unique universes that have been built around their characters are intriguing and amusing. Kinsane’s quality of content, unique music, idealistic characters and the underlining mindfulness of kids’ security has played a crucial role in our decision to enter into a partnership with them. We look forward to providing kids with access to Kinsane’s exclusive library on our distribution network.”