KIDZ BOP is continuing its global expansion with media and content platform partnerships in the U.K., with the British broadcaster Sky Kids, and Germany, with children’s channel Super RTL.
The music brand will provide new content, which will feature dance-along and music videos, for Sky Kids through 2021. Set to air May 20, the first piece exclusively produced for Sky Kids will be 45 minutes to one hour of never-before-seen content starring the British KIDZ BOP Kids. Additional holiday-themed content will air later this year.
Super RTL has been tapped as the media partner in Germany for KIDZ BOP, which expanded into the country in March, with the introduction of the first-ever group of German KIDZ BOP Kids and release of their debut album, KIDZ BOP Germany. As part of the partnership, the German KIDZ BOP Kids will perform on the TOGGO Tour, a family-friendly event that travels to various German cities, kicking off in Bremerhaven on May 25.
Additionally, the German KIDZ BOP Kids will star in an online behind-the-scenes series on TOGGO Show and the TOGGO website. The series will showcase the brand’s expansion into Germany and how the KIDZ BOP Kids are preparing for their tour.