Karma’s World’s Licensing Program Expansion


9 Story Media Group and Karma’s World Entertainment have confirmed deals to expand the global licensing program for the new animated series Karma’s World.

Secured by 9 Story Brands, the North American deals span a variety of categories, including apparel, accessories, crafts and activity, electronics, holiday and footwear. The products are slated to begin launching in 2022.

New soft lines partners include Isaac Morris Limited (apparel and swimwear), Hybrid Apparel (apparel), Franco Manufacturing (home, bath, beach), Centric Brands (sleepwear, hosiery, health and beauty aids), Accessory Innovations (bags/backpacks), Ground Up International (footwear), Pastry (footwear), Handcraft Manufacturing Corporation (underwear), Berkshire Fashions (cold weather, rain gear) and H.E.R. Accessories (kids’ jewelry and accessories).

New hard lines partners include KIDdesigns (consumer electronics), Crayola (craft and activity), Innovative Designs (stationery, craft and activity), Fashion Angels Enterprises (craft and activity), Tara Toy Corporation (activity), Sakar International (skateboards, hoverboards, scooters) and Kurt S. Adler (ornaments and stockings).

Global partners include Mattel, Scholastic and Universal Music Group.

Karma’s World premiered globally on Netflix on October 15. The series follows 10-year-old Karma Grant, an aspiring musical artist and rapper with big talent and an even bigger heart.

Kyra Halperin, co-VP of consumer products for 9 Story Brands, said: “We are thrilled to be working with this group of best-in-class partners across so many key categories. The level of passion that our partners have brought to the table for Karma’s World has been really exciting, and we’ve seen some incredible innovation in applying the unique aspects of the series—including music, dance and self-expression—to product development. The consumer products program is just as groundbreaking as the series, answering the call to develop never-before-seen products that empower kids of all backgrounds.”