11:11 Media Introduces Kids’ Series Paris & Pups


Paris Hilton’s 11:11 Media has partnered with 9 Story Media Group and HappyNest Entertainment to expand into the kids’ and family space with Paris & Pups.

The digital series will take inspiration from Hilton’s own pets and feature original music by Hilton. 9 Story Media Group’s digital division will lead production efforts, with creative input from Brown Bag Films, which is also attached for a future long-form series.

HappyNest, a joint venture between Stampede Ventures and UTA, and 11:11 Media will produce alongside 9 Story.

Paris & Pups will launch at the Licensing Expo in Las Vegas with a fireside chat with Hilton and 11:11 Media co-founder Bruce Gersh, moderated by licensing industry leader Elie Dekel. UTA will also be at the Licensing Expo taking meetings at the Paris & Pups-branded Sliving Lounge to discuss consumer products rights.

“As we expand our original franchise businesses, creating original family programming is a natural progression for 11:11 Media,” said Bruce Gersh, president and COO of 11:11 Media. “We continue to diversify our portfolio with franchises that align seamlessly with the 11:11 Media brand. This strategic direction broadens our audience and deepens our engagement with the kids and family audience.”

“Everything that I pursue and work on is representative of my life and my brand overall,” Hilton said. “Being a mom of two and several fur babies, entering into the children and family space felt like a natural step. I’m looking forward to creating fun, children-centric stories around their iconic lives. This will be a fun-filled journey with loveable pets that are at the core of my family.”

Sadaf Cohen Muncy, head of development and production for HappyNest, added, “HappyNest was built to grow and engineer new ways of packaging and greenlighting kids’ and family content. We focus on strategically building comprehensive, 360-degree franchise plans to create authentic entertainment experiences, and we’re thrilled to be working with best-in-class partners across this franchise with Paris Hilton’s 11:11 Media, 9 Story and Brown Bag on Paris & Pups. Now, kids, parents and pet lovers alike can share their love for Paris’s pets, expanding her amazing brand to a whole new generation.”