Karen McTier, a veteran of the licensing industry, has joined the board of directors at Genius Brands International.
As former executive VP of worldwide consumer products at Warner Bros. Entertainment Group of Companies, McTier has spent the majority of her career managing and building powerhouse brands such as Batman, Superman, Wonder Woman, Harry Potter, Wizard of Oz, Looney Tunes and Scooby-Doo into successful global consumer-products programs. She will now bring her experience to guide the development of Genius Brands’ growing slate of properties.
“Karen is a transformational executive who brings a wealth of experience that very few people in the entertainment industry can claim. The value she brings to our company, our growth plans, and our board of directors is immense,” said Genius Brands’ chairman and CEO, Andy Heyward. “Karen has worked on countless tentpole films and hit television shows and driven billions of dollars of business steering the consumer products division of Warner Bros. into one of the most profitable in Hollywood. We have no doubt she will make an enormous contribution to grow our consumer products business, just as she did for Warner Bros. many renowned brands, and we are honored to welcome her to our team.”
“I have witnessed the growth of Genius Brands over the years and see the potential the company has to build its catalog of children’s brands into globally successful programs. I am honored to join the board and use my expertise in global brand building to work with Andy and the team to help guide the company to create and grow valuable brands,” stated McTier.