Just Play On Board Floogals

LONDON: Brand Activation Consulting, Zodiak Kids’s consumer products agent for Floogals in the U.S., has secured Just Play as the master toy partner in the U.S. and Canada.

The 52×11-minute preschool series uses a mix of photo-real CGI and live action. Floogals follows pocket-sized alien adventurers Fleeker, Flo and Boomer. The three aliens are on a mission to observe and experience life on Earth after arriving from the distant planet Floog.

The series is based on an original idea from Dan Good and developed by Zodiak Kids Studios UK in conjunction with special effects studio Jellyfish Pictures and Nevision Limited, the strategic investment partner in the series. Zodiak Kids owns worldwide distribution and licensing rights to Floogals. Discovery Kids represents the licensing rights in Latin America.

Claire Shaw, the VP of licensing at Zodiak Kids, said, “Just Play is one of the leading U.S. consumer-product manufacturers and distributors and we are delighted they are on board for our latest property to market, Floogals. They have an impressive stable of content from the likes of Disney, Marvel and Nickelodeon and Floogals will be a great fit in their preschool portfolio.”

Floogals launched on Sprout in the U.S. earlier this year. It has already been sold to Discovery Kids (Latin America), TVO and Knowledge Network (Canada), Hop! Channel (Israel), Spectrum Film (Indonesia), RTV (Malaysia), YLE (Finland), Canal Panda (Portugal) and MBC (the Middle East).