Jim Henson Names Master Toy Licensee for Word Party

DALLAS: The Jim Henson Company has appointed Snaptoys as the master toy licensee for the preschool series Word Party.

Snaptoys will launch a range of product categories, including plush, figures, playsets and electronics, with a targeted launch date of fall 2017 or sooner. Word Party is a vocabulary-building show from The Jim Henson Company that follows four baby animals and encourages youngsters to expand their vocabulary.

Bailey, an elephant; Franny, a cheetah; Kip, a wallaby; and Lulu, a Panda, sing, dance and play. Viewers aged 2 to 4 are invited to help teach the baby animals new words, practice the vocabulary themselves, and then celebrate with a “Word Party!” The Netflix original series premiered in July with 14 episodes, and the 12-episode second season will premiere on October 21.

“We are thrilled to be working with an entertainment powerhouse such as The Jim Henson Company,” said Ricardo Venegas, the president and CEO of Snaptoys and Snap Global Solutions. “With our extensive background working with licensors, we are confident that we will be able to bring the Word Party characters to life in a fun and engaging way.”

“Through our retail partnership with Snaptoys, children everywhere will have their very own Lulu, Bailey, Franny and Kip to learn and play along with as they build their vocabulary skills,” said Federico San Martin, the VP of global consumer products at The Jim Henson Company.