First EMEA Licensing Partners for The Powerpuff Girls


LONDON: Cartoon Network EMEA has secured more than 30 licensing partners for The Powerpuff Girls reboot, representing the brand’s first licensees in the region.

The Powerpuff Girls reboot debuted in EMEA in April 2016, and the merchandise rollout will kick off with global toy partner Spin Master, which will launch its toy range in spring 2017. The line will span plush, figures and playsets, dolls, role-play items and novelty pieces. A range of fashion, accessories, gifting, homeware, personal care, FMCG and back-to-school products will follow.

In the U.K., new partners include Posh Paws (bags), Blues Clothing (apparel), Forbidden Planet (gifts and accessories), Branded Clothing International (apparel), William Lamb (footwear and kids’ bags), Smith & Brooks (kids’ and adult apparel), C&M Licensing (nightwear and underwear), The Janger Limited (clothing hangers and athletic wear), Drew Pearson International (headwear and accessories), Corsair Toiletries (personal care), Blueprint Collections (stationery), Roy Lowe and Sons (socks), Poplar Linens (homeware) and JFS Manchester (accessories).

In Italy, the brand’s first partners include Imap Export (apparel and accessories) and San Carlo Gruppo Alimentare (FMCG). For Spain, the first licensees are Karactermania (apparel, back-to-school and accessories), El Corte Ingles (accessories), Laboratorios Iberpos (personal care), Miss Hamptons (fashion accessories) and Dolci Preziosi (FMCG). Lethe Jakub Chmielniak is also on board with apparel and accessory products for Central and Eastern Europe, and luxury fashion brand Bizuu recently debuted its AW16 collection in Poland.

For the Middle East, Cartoon Network has signed licensees such as Party Center (party ware), Concept – Big Brands Group (personal care), Trucare Fzc (fashion and homeware), SunCe Products Limited (back to school) and MEI Theatrical Limited (events). In addition, in a multi-territory deal, Bioworld will launch an assortment of apparel and accessories across EMEA, and Pretty Ballerinas signed on for a global footwear collection.

“The reaction to the return of The Powerpuff Girls has been remarkable,” commented Johanne Broadfield, the VP of Cartoon Network Enterprises EMEA. “Blossom, Bubbles and Buttercup may be little, but they are generating a huge amount of excitement among fans, licensees and retailers. We’re now delighted to be sharing details of the extensive lineup of partners that we’ve secured for this extraordinary franchise, and are confident that regardless of age, demographic or income, every fan will find a product they love.”

Additionally, The Powerpuff Girls is featured in the dedicated Cartoon Network Zone at the recently opened IMG Worlds of Adventures in Dubai. Alongside the Mojo Jojo’s Robot Rampage ride, the Cartoon Network retail store offers a host of Powerpuff Girls products, many of which are exclusive to the park.

Cartoon Network also recently partnered with Warner Bros. Interactive Entertainment to introduce The Powerpuff Girls into the popular LEGO dimensions video game in June 2017.

Broadfield added: “Our aim is to make sure that The Powerpuff Girls is front-of-mind with girls in all our key markets and for the brand to be present wherever they are playing, interacting and spending time with their friends. With this fantastic lineup of licensees and our strong pipeline of content, including games, apps and new episodes, we know that The Powerpuff Girls is going to remain in girls’ hearts and homes for quite some time to come.”