Jetpack Picks Up Mimi’s World


Jetpack Distribution has acquired the rights for the preschool series Mimi’s World from the award-winning Adastra Development.

Jetpack has taken worldwide distribution rights, excluding the U.K. The deal comprises 40 11-minute episodes for the blended live-action and animated series, which launched on Channel 5’s Milkshake! in May.

Mimi’s World deals with real-life emotions as main character Mimi takes care of a group of diverse kids in her top-floor urban apartment.

The production was supported by Northern Ireland Screen and the U.K. Government’s Young Audiences Content Fund.

Jetpack’s global distribution director, acquisitions and development, Gillian Calvert Ridge, said: “What we really love about this show is the way it helps young kids address and deal with emotions. It’s the real world, but an elevated reality that has feel-good positivity that preschoolers everywhere can relate to. It’s seen huge success in the U.K. already, and we’re looking forward to taking it to global audiences.”

Mellie Buse, creator and showrunner at Adastra, said: “We’re delighted that Jetpack has picked up Mimi’s World, recognizing that live-action drama for preschoolers has huge appeal for viewers globally. We’re confident that kids all over the world will be as entranced, engaged and empowered by it as our U.K. audience is proving to be.”

Head of Young Audiences Fund Jackie Edwards added: “The Young Audiences Content Fund was very proud to support Mimi’s World—and we’re delighted that Milkshake! audiences have responded so enthusiastically to the show and know Mimi and her magical world will captivate audiences worldwide.”

“We are proud that Mimi’s World first aired on Channel 5’s Milkshake!” said Louise Bucknole, general manager for kids and family, U.K. and Ireland, at Paramount. “Mimi’s World is an inclusive live-action preschool series that helps children nurture friendships, build confidence, and explore emotions. The program has resonated with both parents and children in the U.K., and we hope it will achieve similar success with a global audience.”