Jazwares Boards Chuggington

LONDON: Ludorum has named Jazwares as the new global master toy partner for the preschool property Chuggington.

The Chuggington toy range will feature characters from the series, which has been sold to broadcasters in more than 178 countries. Jazwares’s Chuggington line will include collectible characters, play sets and feature toys. The products, which will focus on the destinations highlighted in the show, are due to launch at retail starting next spring.

Natalie Setton, the managing director of Ludorum, commented: “Jazwares is one of the leading lights of the global toy industry and we are delighted to be working with them in developing the new Chuggington toy range. The company has built its reputation on producing well-designed, quality products and we have no doubt that the new toy range will be hugely popular with Chuggington fans around the world.”

“We are extremely excited to be adding Chuggington to the Jazwares portfolio,” said Laura Zebersky, the executive VP and chief commercial officer of Jazwares. “The property and television show have a proven track record and combine play patterns loved by preschoolers. We are looking forward to creating toys that bring the Chuggington characters to life through imaginative play.”