ITVS GE & Regatta Team for Thunderbirds Are Go Apparel


LONDON: ITV Studios Global Entertainment (ITVS GE) has entered into an agreement with Regatta Great Outdoors for apparel based on the hit series Thunderbirds Are Go.

The new dual-branded line of Thunderbirds Are Go-themed outdoor clothing for boys between the ages of 3 and 12 will include a t-shirt, long-sleeve tee, pullover fleece, zipped fleece, body warmer, waterproof jacket, quilted jacket and neck warmer. The collection will launch across the U.K. and Ireland in Regatta stores and independent retailers for the 2017 back-to-school season.

Trudi Hayward, the senior VP and head of global merchandise at ITVS GE, remarked: “Regatta is recognized by parents and families as one of the U.K.’s most trusted outdoor clothing brands and therefore felt like a natural fit to expand our apparel offering while also promoting Thunderbirds Are Go’s values of action and exploration. We can’t wait to see young fans wearing the new range as they embark on their very own adventures.”

Graham Rickard, the managing director of Regatta Great Outdoors, added: “We are delighted to announce that we are working with ITV Studios Global Entertainment, producing a Thunderbirds Are Go kidswear collection that will be available in both the U.K. and Ireland. It seems only fitting that Regatta are signed as the outdoor apparel partner, as we share the Thunderbirds Are Go core values of action and exploration, encouraging kids to stay happy and healthy whilst enjoying the great outdoors.”