Hype. & Nerf Team Up for Fashion Collection

The lifestyle brand Hype. has partnered with Nerf on a capsule collection of kids’ clothing and limited-edition blasters.

Inspired by the culture of the Hype. HQ and the energy of the Nerf brand, the 40-piece apparel and accessory kidswear collection boasts all-over-prints, high-gloss print processes, reflective detailing and unisex shapes for children aged 4 to 14. Designed for all genders, the collection features Nerf’s core color palette of orange and blue with pops of purple, neon green and yellow.

Highlighting Hype.’s signature camouflage print with Nerf references, there are graffiti-spray, galaxy space and gradient effects in t-shirts, crop tees, long-sleeved tees, hoodies, joggers, tracksuits, leggings and shorts. The heat map print nods to thermal vision, displaying the inspiration behind the collection, combined with elevations such as MA1 pockets, rip-stop panels and pocket overlays.

There are also reusable metal water bottles, designed with the collaboration’s core prints, with matching backpacks and lunch boxes with dart storage holders.

Further, Hype. and Nerf have come together to give a limited number of blasters designed in the heat map and graffiti prints with co-branded darts to influencers and competition winners.

The collaboration collection launches exclusively via Hype.’s Shopping App, available on Android and Apple and online at www.justhype.com and retailers around the world.

Sally Carnota, U.K. licensing director at Hasbro, said: “We are delighted to be partnering with Hype on this much-anticipated fashion collaboration which supports our strategy to elevate Nerf into a true lifestyle brand, for all genders. The collection showcases a blend of the Hype signature design with key Nerf iconography and we are so excited for the launch.”