Hue Dada! Productions Rebrands, Hones Focus

The real-time 3D studio Hue Dada! Productions has set out a new name and identity, Dada! Animation, as it aims to deliver original content and creative services to clients.

The new Dada! Animation branding captures its desire to “place avant-garde innovation at the heart of the constantly evolving creative process” and breaks down boundaries to create 3D virtual universes that appeal to a broad target audience.

From preproduction to postproduction, Dada! Animation directs and produces the CGI animated sequences for the interstitial program Les Hoofs de Tfou, currently aired on TFOU (TF1). The studio also collaborates with Seppia on lls étaient des Millions (They Were Millions), a hybrid animated documentary around the great European migrations in the 18th and 19th centuries.

On the VR side, the studio works with Virtual Journey to develop Lady Liberty, a virtual reality experience around Victor Hugo’s visit to Bartholdi’s workshops during the manufacture of the Statue of Liberty.

Jérôme Mouscadet, director and co-executive producer of Dada! Animation, said: “This new name carries our values centered on audacity, innovation and creativity. Our new graphic identity inspired by the technical-artistic movement and Tinguely’s machines embodies our ability to integrate the latest technological advances such as real-time, AI, style transfer, photogrammetry … to the service of a constantly evolving creative process.”

Quentin Auger, head of innovation of Dada! Animation, added: “The benefits and advantages of real-time 3D production tools revolutionize the entire entertainment industry, particularly 3D animation. The first gain is an acceleration of production times. Many steps can be drastically accelerated, like rendering and compositing times being divided by 200 to 300. ‘Retakes’ or creative adjustments can be reduced by almost 50 percent in certain departments, making iterations easier.”

Auger continued: “When 3D animation is ported into game engines as we do, the interactive virtual production necessary for immersive exploitations, the creation of avatars and metaverse environments are also at your fingertips. Consequently, the 360-degree exploitation of digital assets such as the production of apps and the gamification of content is greatly facilitated. These new technologies are constantly evolving and opening an exciting creative field for the entire industry.”