Horrid Henry Lands Raft of Brand Licensing Deals

Horrid Henry, an animated series airing on Nickelodeon and Netflix in the U.K. and 90 territories globally, has secured new brand licensing deals and renewals across multiple categories.

A new range of Horrid Henry bedding is available from Texco. Cooneen has new lines of branded pajamas and themed glasses—available at retail in Asda and through an NHS voucher through a deal with Clear Vision, respectively.

Rubie’s has renewed its deal for a range of Horrid Henry dress-up costumes available in Asda, Morrisons, Matalan and Sainsbury’s. Also extending its agreement is Paul Lamond for branded board games and puzzles. P2 Games has agreed to a new license for its gaming app, while Fabric Flavours is a licensing partner for Horrid Henry shirts for the 12th year running.

From Novel Entertainment, Horrid Henry is currently airing its fifth season in the U.K. The brand currently includes film, stage, radio and online extensions, as well as a licensing and merchandising program.