Hop! Media Group Unveils Kids’ Channel WIZ

TEL AVIV: Hop! Media Group has launched WIZ, a new edutainment channel for children between the ages of 6 and 11, on the YES satellite platform in Israel.

WIZ aims to provide a viewing experience that is smart, enriching, fun and upbeat. The channel features a combination of animated and live-action factual and scripted content from around the world. Its programming is meant to teach little ones about such topics as science, geography, history and art.

Alona Abt, founder and co-CEO of Hop! Media Group, commented: “We are happy to provide a safe haven for children that grew up on our channels and are now preteens. WIZ stemmed from our vision of creating quality media experiences that are both enjoyable and educating, with content that appeals to both children and parents.”

Michal Butel, deputy CEO of Hop! Media Group, noted: “Combining the leading trends of current media consumption among kids, WIZ brings the right blend of nonfiction content together with animation and live-action drama. WIZ, with its carefully selected content, will offer an enjoyable viewing experience that is challenging and thought-provoking, while providing a wonderful opportunity for quality family time.”

Sharon Moverman, director of acquisitions at Hop! Media Group, added: “We are in search for cutting- edge content, including short-form content, on top of classic traditional half-hour formats. Our wish list includes content that can introduce children to the glory of nature, the variety of cultures, and the mysteries and achievements in science and art.”