HITN Rolls Out Apps for Edye SVOD Service

HITN TV has launched mobile apps in the U.S. and Latin America for its SVOD service Edye, which offers smart and safe entertainment for preschool-aged children.

Edye released a suite of Apple iOS and Android mobile apps that will offer both in-app purchase subscription capabilities as well as authenticated services for pay-TV operators and telcos. These apps will be available for the U.S. market and every Spanish-speaking country in LatAm through the Apple Store and Google Play. The release of the apps also marks the expansion of Edye into the U.S.

Edye has secured rights to over 2,500 episodes of programming from Sesame Workshop, BBC, the Jim Henson Company, Studio 100, 9-Story, WildBrain Millimages and many more. It has also developed its own characters and original productions. Edye’s users enjoy over 70 series, including Elmo’s World, Furchester Hotel, Daniel Tiger, Mölang, Sid the Science Kid, Sarah and Duck, Dinosaur Train, Maya the Bee, Heidi and Pocoyo, among many others. Further, the platform offers in-depth guides that enable parents to get familiar with what each series and to initiate learning and play activities away from the screen.

Guillermo Sierra, head of television and digital services of HITN, said: “We are very proud to continue expanding Edye and offering parents a unique service for their preschool children. Edye has been carefully developed and curated to provide some of the best content in the world presented in a truly amazing environment.”

Maximiliano Vaccaro, VP digital services at HITN, said: “Developing the user experience for Edye we combined an impactful and memorable branding that evokes emotional connections, with state-of-the-art technology that provides a powerful, yet simple to use and intuitive navigation for children. Safety and security have been a tremendously important driver for our design.”

Erika Vogt-Lowell, director of programming and acquisitions for HITN, added: “We are very grateful for the amount of support Edye has received from content producers and distributors from around the world. Our library will continue to grow and to offer beloved characters that children and parents cherish, with new and exciting series that will become tomorrow’s favorites.”