Hilda Season Two Gears Up for Netflix Premiere

Silvergate Media is readying the launch of new episodes of Hilda, as the second season is slated to debut globally on Netflix from December 14.

Alongside the launch of season two, Silvergate has lined up exclusive retail partnerships with Hot Topic and Forbidden Planet in addition to new toys that will bring the brand to life with a range of new merchandise. The 13×22-minute second season of Hilda brings fresh adventures for the fearless blue-haired heroine as she delves deeper into the vast magical wilderness of Trolberg.

Hot Topic is launching an exclusive line of Hilda inspired T-shirts for the North American market. In the U.K., Forbidden Planet has an exclusive DTR with Silvergate that will see the retailer launch its own line of apparel in 2020 before expanding into homewares and gifting from 2021.

The growth of the apparel category will be bolstered by additional product lines launching to coincide with season two. This includes global toy partner GUND, which is adding further plush accessory lines targeting girls and teen fans to the main lines that launched earlier this year, and lead publisher Flying Eye Books, which has released three new novelizations tying in with season two. Additionally, Spin Master is readying the first-ever Hilda board game, scheduled to hit retail from next summer.

“The first season of Hilda set the bar high in terms of what a children’s animated series could achieve and it was so rewarding for our creative team that it received the widespread recognition that it did,” said Waheed Alli, CEO at Silvergate Media. “It’s now a genuine pleasure to bring audiences new adventures in season two that will expand the universe of Trolberg in unexpected ways.”

“We’re really excited to be developing our own range of Hilda merchandise,” said Anthony Garnon at Forbidden Planet. “The show’s fantastical storylines and imaginative visuals speak directly to our consumer base and give us plenty of inspiration for products that will stand out on shelf and become must-have items for Hilda fans.”