Hero Inside Lands New Licensing Partner

DeAPlaneta Entertainment has appointed Big Picture Licensing as a partner for its new kids’ action-comedy Hero Inside.

As agent, Big Picture Licensing will represent and manage all aspects of the Hero Inside licensing program within the U.K. and Ireland and will also support the brand’s international licensing business where required. The series, which has debuted on Cartoon Network in the U.K., is also set to reach various international broadcasters.

Antonella Ceraso, international consumer products director of DeAPlaneta Entertainment, commented: “We can’t imagine a more suitable partner than Big Picture Licensing to represent the Hero Inside brand in the U.K. The holistic approach they bring to the projects they work on is incredibly stimulating, and we believe it is perfectly aligned with our plans for the series.”

Sara Redolfi, head of licensing agents at DeAPlaneta Entertainment, added: “We have followed Big Picture Licensing’s work closely, and we’re looking forward to collaborating with them. Hero Inside has offered us the ideal opportunity to establish a relationship that we are sure will be fruitful and long-lasting.”

Jason Rice, VP of global licensing at Big Picture Licensing, said: “We are absolutely thrilled to be partnered with DeAPlaneta Entertainment on what is a wonderful action-comedy superhero adventure. We are looking forward immensely to working with the team in onboarding new partners and bringing an incredible range of Hero Inside consumer products to its army of fans!”