Henson, Mattel Alums Launch Cookbook Media


Claudia Scott-Hansen, formerly senior VP of global distribution at The Jim Henson Company, and Rob Bencal, who spent 13 years at Mattel, have come together to launch an all-new agency, Cookbook Media.

Cookbook Media will work with IP owners and content creators on brand development, licensing, marketing and content strategy and distribution. Cookbook Media has been appointed the agency of record for all properties in the catalog of Canada’s Island of Misfits, “IoM” Media Ventures. T&B Media Global has also retained Cookbook Media to consult on IP development and international partnerships for properties across its animated feature film and series and live-action features portfolio.

“We’ve been witnessing the incredible shift in our industry over the years, from a major evolution in technology to consumer viewing and buying habits,” said Scott-Hansen. “Rob and I realized that there was a prevalent need for strategy and expertise by content creators and producers without their own distribution or franchise development teams. The current COVID-19 health crisis has exacerbated that need, and the request for flexible and dynamic partnerships, which don’t really exist within the current corporate environment. Our new agency allows us to deliver on that flexibility and lend our extensive skillsets to clients whose vision we truly share.”

“With the formation of Cookbook Media, Claudia and I are in a position to work with clients to create the global strategy for their IP from concept to the screen—whether it be linear, digital or theatrical—and to the retail shelf using our combined expertise in global franchise building, marketing, licensing and merchandising and content distribution,” said Bencal. “We are thrilled to kick-off this new venture working with Island of Misfits and T&B Media Global to create a long-term strategy and brand value.”