HARI Names Partner for Grizzy & the Lemmings Licensing Program

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HARI has appointed Retail Monster as the exclusive consumer products licensing agent for Grizzy & the Lemmings in the U.S., Canada and the U.K.

The non-dialogue slapstick comedy centers on a grumpy bear who claims a ranger’s house as his own and the fearless lemmings who turn his life into chaos. HARI is working on developing a 360-degree brand strategy, starting with the U.S., Canada and the U.K.

With 312 episodes across four seasons, the series has aired in 200 territories on both linear and nonlinear platforms, including Netflix, France Télévisions, BBC, Warner Bros. Discovery and Super RTL.

Additional licensing partners for territories outside of the U.S., Canada and the U.K. will be announced in the coming months.

“We are thrilled to partner with Retail Monster to roll out our ambitious licensing strategy across key territories like North America and the U.K.,” said Josselin Charier, co-founder and CEO of HARI. “With the invaluable expertise of Michael Connolly and his world-class team, we have no doubt this collaboration will drive a monster success in the consumer products business!”

“HARI has done a fantastic job driving the content strategy for Grizzy & the Lemmings and has shown great patience, allowing the fandom to build and holding off on the always tempting consumer products business,” commented Michael Connolly, founder and CEO of Retail Monster. “With the future content plans just getting bigger, we collectively believe that there’s no better time to start building a consumer products business.”

Gemma Witts, managing director at Retail Monster, added, “This is a much loved show in my household, as I know it is for many many families. We cannot wait to work alongside HARI to develop this fantastic show in consumer products and at retail in the U.K.”