Guru Taps Fauna for True and the Rainbow Kingdom Partnership


Guru Studio has signed up Fauna Entertainment as its exclusive licensing and media partner for True and the Rainbow Kingdom in Turkey.

Fauna Entertainment will represent the hit preschool series across all L&M categories, including apparel, publishing, accessories and games. It will also rep the brand across broadcast television, YouTube and other media in Turkey.

“It is a testament to the growth and demand for True and the Rainbow Kingdom that we continue to sign world-class partners,” said Corey Caplan, director of international sales at Guru Studio. “We are excited to be working with the energetic and entrepreneurial team at Fauna to build the vibrant and beloved True brand in Turkey.”

Beti Hekimoglu, business development director at Fauna, added, “True and the Rainbow Kingdom is an amazing IP, which with no doubt will be loved by Turkish kids as well. We are thrilled to work with the very talented Guru team and very excited to be part of True‘s worldwide success while building the brand in Turkey.”