Guru Studio Partners with Cameo for True Messages


Guru Studio has teamed with Cameo to allow fans to receive personalized video messages from True and the Rainbow Kingdom’s lead character.

Parents can request messages from True to celebrate their child’s milestones such as birthdays, the first day of school or becoming a big brother or sister. True is the first 3D animated talent to join Cameo, made possible by instant 3D animation technology from Aquifer.

Through Cameo, True can also offer reminders for kids to “take a deep breath” and “sit and have a think,” referencing moments from the show. She can deliver positive custom messages directly to children.

True and the Rainbow Kingdom initially debuted on Netflix in 2017 and now airs in more than 100 countries around the world. It is produced by Guru Studio, based on the artwork of FriendsWithYou. Pharrell Williams executive produces.

“We’re thrilled to be working with Cameo to bring True’s unique message of positivity and joy into the everyday lives of families,” said Daniel Rattner, VP of marketing at Guru Studio. “Leveraging Aquifer’s cutting-edge technology, we’re excited to be leading the way enabling young fans and their families to create an even deeper and more personal relationship with the characters they love.”

“We are thrilled to partner with Guru to premiere the first 3D animated character on Cameo,” said Chen Zhang, CEO of Aquifer. “True’s greetings are so unique and special because they are really more like mini, personalized episodes made for each request. We think True’s fans will be delighted.”