Guru Studio Options Rights to Spot

Guru Studio has optioned the TV rights to the classic children’s book series Spot, published by Puffin, part of Penguin Random House Children’s UK.

The titular rambunctious and curious puppy first appeared in Eric Hill’s storybook Where’s Spot? in 1980 and has since become a bestseller with over 65 million books sold worldwide. The series adaptation, like the books, will follow Spot and his family and friends as they discover the world around them.

Hill’s books have been translated into over 60 languages, including braille and sign language, across more than 20 formats, such as lift-the-flap books, board books and novelty titles, with Puffin releasing new ones every year. In the U.K., over 1 million Spot books have been sold since 2020 alone, more than double the volume sold in the prior four years.

The Fun with Spot consumer products and licensing program, featuring toys, apparel and live experiences, is managed in-house by Penguin Ventures and, together with Puffin, supports the continued growth of the brand across the world.

Guru Studio has brought on award-winning children’s author and TV veteran Sarah Maizes to guide the project. As a former executive at Amazon Kids+ and The Jim Henson Company, Maizes’ credits include Harriet the Spy (Apple TV+), Dinosaur Train (PBS KIDS), Hello Kitty: Super Style (Amazon Kids+) and Randi Zuckerberg’s Dot.

“Spot holds a special place in the hearts of millions of families around the world, as Eric Hill’s dynamic storytelling and lift-the-flap discovery moments invite children to become part of the story,” said Frank Falcone, president and executive creative director of Guru Studio. “As stewards of this cherished literary legacy, we will inspire that same engaged curiosity, bringing a fresh and contemporary feel, for today’s preschoolers.”

Francesca Dow, managing director of Penguin Random House Children’s UK, added, “Puffin is proud to be the home of Eric Hill’s beloved Spot. His child-like, inquisitive nature and boundless energy have captivated small children for over 40 years. Spot’s timeless appeal lies in his simplicity and in Eric’s ability to capture the essence of early childhood experiences. Guru recognizes Spot’s unique appeal, and this, together with an impressive portfolio and roster of talent, creates an exciting opportunity to bring Spot to new audiences via animation. We can’t wait to see Spot come bounding onto screens to excite and entertain millions of young children and their families, reaching new fans and old.”