Guru Partners with Reesee for Pikwik Pack in China


Guru Studio has signed Reesee Entertainment as its licensing and media agency for the preschool series Pikwik Pack in China.

Reesee will represent the preschool series across all licensing and merchandising categories, including toys, apparel, publishing, accessories and games, as well as broadcast television, digital media and other media.

Currently, the series has been picked up by streaming platforms in China such as Tencent, Youku, together with agreements with national OTT providers such as Xiaomi, Haixin, Kukai and TCL and national IPTVs covering over 60 platforms in over 30 provinces in China. The series is slated to premiere in November 2021, with licensing programs and toy distribution to follow.

“Preschoolers around the world are falling in love with Pikwik Pack,” said Jonathan Abraham, VP of sales and business development at Guru Studio. “We’ve known Ray and Cici for a long time and with their incredible team at Reesee, we believe they have the proven experience to lead Pikwik Pack’s expansion into China.”

“We’re excited to introduce this wonderful IP to kids in China,” said Cici Zheng, VP of business development for media and licensing at Reesee. “The positive reaction from local media platforms has shown the high potential for Pikwik Pack in China. With its unique storytelling and super cute characters, we’re looking forward to building a strong Chinese fan base and impressive consumer products program for Pikwik Pack.”