Glance to Deliver Kids’ Insights at MIPJunior

Intelligence outfit Glance will present data-driven insights on trends in the kids’ media business at a session at MIPJunior next month.

The presentation by Romy Nicolas, senior research analyst, and Laura Freydier Dubreul, regional sales director, will feature intelligence from Glance’s audience insights in 120-plus territories, examining what’s resonating with young audiences today. It takes place on the opening morning of MIPJunior at the Debussy Theatre in the Palais.

“What really makes a great series today isn’t defined solely by its storyline, but by the way that story is told. Our research reveals that children’s viewing habits are evolving rapidly,” Freydier Dubreul said. “The most successful shows meet young audiences where they are. For instance, in the U.K., average daily screen time for children 4 to 15 years old is almost equally divided between broadcasters, SVOD platforms and video-sharing platforms such as YouTube. Multi-platform strategies are key to maximizing reach and engagement.”

“It’s always fascinating to analyze the evolution of children’s consumption and the stories that appeal to them,” Nicolas added. “Kids connect deeply with relatable characters and universal themes—family, adventure, humor, music and sports—that resonate across generations. In the session, we’ll highlight K-Pop Demon Hunters on Netflix with its strong and fun female leads and storytelling based on K-pop music, which was an instant international hit.”