Genius Brands to Debut Roblox Competition Series


Genius Brands International is set to debut Kidaverse Roblox Rumble, a new ten-episode reality competition accompanied by Roblox games, on Kartoon Channel!

Hosted by TV personality and former NFL player Rashad Jennings, the show sees a group of kids ages 8 to 12 compete in ten different physical games to win a $1,000 grand prize. The games will then be made available for all kids to play online on Roblox.

Players will participate in games such as Yeti, Set, Go, an arctic obstacle course; Garden Gauntlet, an adventure through an outside hedge maze; and Dune Dash, a dune buggy race through a desert. Those who are eliminated will still receive their choice of a variety of prizes, including an Amazon gift card, iPad Air, Oculus Metaquest 2 and custom Nike Air Force Ones.

“Being a gamer for many years, Roblox fan and committed to positively inspiring kids, Kidaverse Roblox Rumble is the ultimate opportunity to use my skills to reinforce positive values, including playing one’s best, good sportsmanship and a ‘never give up’ attitude, while having fun,” Jennings said. “I love that the series ends each episode with my signature encouragement that any player who embodies these values has ‘never lost’! I look forward to being a part of this special series where kids can enjoy watching other kid gamers compete for fun prizes and for bragging rights to the enviable ‘ultimate gamer’ title.”

“Our Kartoon Channel! audience is crazy about the Roblox platform and games, which are an unprecedented phenomenon among kids: half of Americans under 16 play (and often make!) Roblox games,” noted David Neuman, chief creative officer at Genius Brands’ Kartoon Channel! Worldwide. “And we have observed that any video game-related content performs especially well with our young audience. So it was a no-brainer for us to lean into this enthusiasm and develop an original competition reality series using the Roblox platform, which will help us engage with our audience while they’re watching Kartoon Channel! and while they’re gaming on Roblox.”

Neuman continued, “It was also important for Kartoon Channel! to stay true to our mission: to be family-friendly, safe for kids and free of any harmful or inappropriate content that can sometimes be found in video games. Our Kidaverse Roblox Rumble games are completely kid-appropriate. And our charismatic host, NFL star, Dancing with the Stars champion and children’s book author Rashad Jennings, is a wonderful and positive role model for all children, who encourages positive values and good sportsmanship throughout the competition.”