Genius Brands Network, which includes the Kid Genius Cartoon Channel and Baby Genius TV, has entered into a cross-content partnership with the on-demand entertainment platform Tankee.
Starting next month, Genius Brands Network will launch a slate of Tankee Originals, including Fairy Horse Quest, Minecraft Journey to the End, Octodad Dadliest Catch and PixARK Adventure. The deal will see a total of 75 episodes land on the Kid Genius Cartoon Channel, which targets kids ages 6 to 11. Tankee, meanwhile, will launch content from Genius Brands’ Kid Genius Cartoon Channel such as Warren Buffett’s Secret Millionaires Club and Thomas Edison’s Secret Lab across its free entertainment app.
Genius Brands Chairman and CEO Andy Heyward said: “We pride ourselves on being a forward-thinking company, and this new partnership with Tankee offers us the opportunity to engage our audience across all mediums further, broadening our coverage into the gaming space with our content launch on Tankee’s award-winning platform. The children’s media landscape has evolved so rapidly and dramatically over the past five years. With content platforms becoming increasingly diffused, we identified a vacuum in the market our Kid Genius Channel viewers are clamoring for, and we are thrilled to bring Tankee’s dynamic productions based on wildly popular video games to our streaming service.”
Gerald Youngblood, co-founder and CEO of Tankee, added: “We are honored to be partnering with Genius Brands and bringing Tankee Originals to 80 million households. We created Tankee, the free entertainment app for kids 6 to 12, to give kids the videos they love from their favorite games like Minecraft while helping parents protect their kids from inappropriate content. We share in Genius Brands’ mission to give kids entertaining and age-appropriate shows in a safe environment and couldn’t be more thrilled to see Tankee’s original programming on the award-winning platform.”