Tuesday, March 31, 2020
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Genius Brands International Rolling Out Star-Studded PSAs


Genius Brands International has produced a series of public service announcements starring Warren Buffett and Jennifer Garner to inform children about safe hygiene amid the coronavirus pandemic.

Using brands from the company’s catalog—including Llama Llama, Warren Buffett’s Secret Millionaires Club and Rainbow Rangers—the seven PSAs focus on teaching kids how to practice handwashing and social distancing to help keep their family, friends and community safe. Buffett, who co-created and stars in Warren Buffett’s Secret Millionaires Club, and Garner, who stars in Netflix’s Llama Llama, have lent their voices for the PSAs, which will be distributed to Genius Brands’ media partners around the world as well as on Genius Brands’ network of channels.

Buffett said: “I am proud to participate in these PSAs with Genius Brands to deliver the overarching message to children everywhere that the best investment they can make, is an investment in themselves and today that means safe hygiene.”

Andy Heyward, chairman and CEO of Genius Brands, said: “Given where we are today, we recognize we had an opportunity and obligation to utilize our well-recognized brands we have to deliver an extremely important message to parents and children, particularly those in vulnerable situations. I am extremely grateful to Warren and Jennifer, for their generosity in working with us to develop this PSA campaign, as well as the many talents behind the scenes donating their time and effort to bring these to the marketplace in record time.”

About Chelsea Regan

Chelsea Regan is the associate editor of World Screen. She can be reached at [email protected]


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