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Fred Rogers Productions & Bezos Family Foundation Re-Up Pact


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Fred Rogers Productions has secured another grant from the Bezos Family Foundation to support Daniel Tiger’s Neighborhood in partnership with Vroom.

The Bezos Family Foundation’s Vroom supports adults with science-based tips and tools for successful parenting. As part of the extended partnership, Vroom will underwrite 15-second promotional videos for parents and caregivers that will bookend each broadcast episode of Daniel Tiger’s Neighborhood.

The 15-second videos will show ways to make shared activities like mealtime, bath time and bedtime more meaningful and fun and more conducive to helping children learn and thrive.

Fred Rogers Productions and the Bezos Family Foundation’s partnership began in 2016. The latest grant covers a two-year period, running through 2023. It gives Fred Rogers Productions funds to develop resources for caregivers as well as professionals and organizations.

“We have a terrific partner in Vroom, which like Fred Rogers Productions is dedicated to supporting families and to helping ensure a bright future for young children,” said Paul Siefken, president and CEO of Fred Rogers Productions. “We’re so pleased to extend our collaboration and continue this important work together.”

“Vroom works best when introduced by a trusted messenger, and parents appreciate Daniel Tiger’s Neighborhood,” said Heather Martin, statewide Vroom coordinator with the Mississippi Thrive! Child Health Development Project. “When families hear about Vroom again from their teacher, doctor, social worker or other community members, they know that it’s something they can trust.”






About Jamie Stalcup

Jamie Stalcup is the associate editor of World Screen. She can be reached at jstalcup@worldscreen.com.

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