Fred Rogers Company Unveils New Name & Logo

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The Fred Rogers Company has rebranded as Fred Rogers Productions in order to better reflect its expanding catalog of programming.

Fred Rogers Productions is home to the PBS Kids hits Daniel Tiger’s Neighborhood, Peg + Cat and Odd Squad, as well as a number of apps, games and more. In addition to a new name, the company has launched a refreshed logo featuring an image of Daniel Tiger, its flagship property.

The rebrand was done in partnership with The Possibility Shop and SJI Associates.

“The name change helps position us for continued growth in all areas of children’s entertainment production, while reflecting the company’s deep roots in social-emotional learning and our iconic namesake,” said Paul Siefken, the president and CEO of Fred Rogers Productions. “We remain committed to inspiring a lifetime of learning in children and to earning the trust of their parents and caregivers every day.”