Fred Rogers Company Names New President & CEO

PITTSBURGH: The Fred Rogers Company has elevated Paul Siefken to president and CEO, replacing Bill Isler, who is retiring from the company.

Siefken will step into the role of president and CEO on January 1, 2017. He currently serves as VP of broadcast and digital media. In his new position, Siefken will be charged with further developing the company’s existing and new partnerships.

Since joining The Fred Rogers Company in 2013, Siefken has managed the company’s broadcast content and the digital production pipeline for series such as Daniel Tiger’s Neighborhood, Peg + Cat and Odd Squad. He has also led initiatives that have taken all three of the series into communities across the country, working with public television stations, museums, science centers, libraries, volunteer organizations and early childhood groups to provide meaningful content that supports their priorities. Prior to joining The Fred Rogers Company, Siefken spent nearly ten years at PBS.

“Paul is the perfect leader to take The Fred Rogers Company to the next important phase in its exciting evolution,” said Isler. “I’ve been fortunate to have had the chance to work closely with Paul for a number of years now, and I know that the company and its mission benefits greatly from his creativity, integrity and vision. I am confident The Fred Rogers Company will continue to thrive under his capable leadership in the years ahead.”

“It is truly an honor and a privilege to succeed Bill Isler as president and CEO of The Fred Rogers Company,” said Siefken. “We have an amazing team in place, and I’m excited to work with them to uphold the legacy of innovation, creativity and trust that The Fred Rogers Company represents for the next generation of children and parents.”