Former Netflix Exec Andy Yeatman Lands at Moonbug

Andy Yeatman, former Netflix director of kids and family content, has joined the kids’ entertainment startup Moonbug as head of the Americas.

Yeatman will oversee the Americas-based business and will focus on furthering operations and growth into the American market. He will lead creative and production teams as well as commercial teams. Yeatman will also identify and onboard future acquisitions for Moonbug as part of its expansion in North America.

Moonbug, which is dual-headquartered in London and Los Angeles, is led by René Rechtman, co-founder and CEO, and John Robson, co-founder and COO. Yeatman will be based in Los Angeles in its newly opened office.

Previously, Yeatman founded and led Netflix’s kids’ content department. Under his leadership, the Netflix kids’ slate grew from just two originals in 2014 to 40 in 2017. Yeatman also led Netflix’s kids and family programming strategy and acquisitions globally.

“Andy is one of the most accomplished and respected executives in children’s entertainment—and he has the accolades to prove it. Under his leadership, some of the most beloved children’s television characters and hits were created,” said Rechtman. “He is an outstanding addition to our team and his unique industry knowledge combined with his expertise in the American market is a huge asset for us. We’re looking forward to transforming the kids’ entertainment industry together.”

“When I met René, John and Alfie, it was immediately clear that their approach to creating a next-generation children’s entertainment company was in line with my own vision for the future of kids’ programming,” said Yeatman. “I’m looking forward to working with them and the talented team at Moonbug to expand the business, acquire new brands, and transform children’s digital content.”

Moonbug’s mission is to develop and distribute “age-appropriate content” that encourages “healthy values” such as compassion, empathy and resilience while teaching children fundamental life skills.