Monday, October 21, 2019
Home / Featured / Flying to Retail

Flying to Retail

Properties with existing consumer awareness are still dominating the kids’ licensing and merchandising space. Parents are well familiar with the insistent “Will you buy that for me?” question with which their little loved ones plead for a toy, plush doll or game connected to a favorite movie or TV show. The licensing and merchandising (L&M) …



The content you are trying to access is only available to members.






About World Screen

The leading source of information for the international media business.

ALSO READ

Jim Henson Company Rides Dinosaur Train’s Success

Richard Goldsmith, the executive VP of global distribution at The Jim Henson Company, talks to ...