Fairly OddParents Creator & pocket.watch Partner for New Shows

Butch Hartman, the creator of Fairly OddParents and Danny Phantom, has teamed up with pocket.watch to create and produce three new animated series alongside the company’s chief content officer, Albie Hecht.

The series are already in development. One comes from a concept based on Hartman’s own creation, while a second is being developed directly from an original idea from pocket.watch’s existing development slate. A third series features siblings from the popular YouTube channel HobbyKidsTV, which was named pocket.watch’s first creator partner in April.

As part of his non-exclusive three-year deal, Hartman will also be named senior creative consultant. In this role, he will be responsible for providing creative input regarding pocket.watch’s digital channels, creator partnerships and premium content.

As the first series fast-tracked by pocket.watch, HobbyKids Adventures will feature the animated exploits of three brothers from the YouTube channel HobbyKidsTV. Transformed into cartoons by Hartman, HobbyPig, HobbyFrog and HobbyBear (and his alter ego HobbyHuge) are able to go anywhere and in any genre in their time-bending Giant Egg, which is modeled after the Giant Surprise Egg from the HobbyKidsTV YouTube channel.

“Our vision is to build the ultimate kids’ media brand that combines attributes from both digital and traditional entertainment and Butch is the perfect person to help get us there,” said Chris M. Williams, the founder and CEO of pocket.watch. “Butch’s passion for creating content across all platforms that resonates with kids is palpable and I can’t wait to work alongside him to bring not one but three series to market.”

“Butch Hartman is a creative force that has an uncanny ability to develop worlds that make kids stop, take notice and laugh out loud,” added Hecht. “I am thrilled to once again be working together on an entirely new slate of exciting properties, including our animated series for HobbyKidsTV.”

“In my long-spanning animation career, I’ve been able to bring so many different stories to life and I can’t wait to be able to do the same for HobbyKids Adventures,” Hartman remarked. “What pocket.watch is creating is a true testament to what entertainment kids love today and I am thrilled to be a part of it.”