TVKIDS
Epic Storyworlds is launching a new initiative called Fracterra, a collaborative and immersive world on Roblox that will bring multiple IPs and partners together to a single interactive experience.
A first of its kind on Roblox, Fracterra will offer a futuristic virtual city where visitors can explore, interact and discover new worlds spanning youth IPs, toy brands, cultural experiences or the work of independent producers. The goal is to offer brand owners and independent creators international visibility among young audiences.
Starting off the initiative, Epic Storyworlds is teaming up with Squeeze Productions to bring its animated slapstick comedy Cracké into Fracterra.
Epic Storyworlds will also launch a virtual concert on Fracterra featuring the hit novelty song franchise Gummy Bear, which has accumulated over 25 billion views worldwide on YouTube.
Epic Story Media (ESM), a sister company of Epic Storyworlds, is on the Fracterra platform with two integrations: Bubble’s Hotel and Slugterra Battle Arena. ESM’s recently announced Guiby the Super Baby, an adaptation of the comic book series, will feature on Fracterra via a game integration ahead of the series’ release.
Steve Couture, CEO of Epic Storyworlds, said: “With 90 million daily users, Roblox provides a unique sandbox for global studios to showcase original content for kids. By pooling efforts, Fracterra is an extraordinary opportunity for creators to connect with their audience in a cost-effective way. We’re proud to bring this unique vision to life and export our cultural brands—and we’re especially delighted to have Squeeze Production’s lovable Cracké on board for this journey.”
