eOne Rolls Out New Preschool Property Ricky Zoom

Entertainment One (eOne) is presenting a new animated preschool series, Ricky Zoom, at this year’s Brand Licensing Europe (BLE) and MIPCOM.

Ricky Zoom is a comedy adventure about a little red motorbike with a passion for speed. The show is slated for broadcast on Gulli in France, Rai in Italy and Discovery Kids in Latin America, with the first season due to debut in spring/summer 2019. eOne has appointed TOMY International as the brand’s global master toy partner.

Olivier Dumont, the president of eOne Family & Brands, said: “Ricky Zoom is part of our strategic focus to build properties around prime original content produced by the very best talent in the business, and the reaction to the show so far has been incredible. Securing TOMY as global master toy partner and top-tier broadcasters at this stage demonstrates the confidence that people have in Ricky Zoom, and we look forward to meeting partners at key trade shows that can harness the potential of the property and bring it to a global audience.”

“We are honored and excited to have been chosen as global master toy partner for Ricky Zoom,” added Peter Henseler, the president of TOMY International. “The content is highly original and lends itself perfectly to creative, character-driven toy design. Our global team is building out an innovative product portfolio designed to bring all the excitement, adventure and fun that Ricky Zoom and his Bike Buddies experience in the show to life for kids around the world.”