eOne Places Ben & Holly’s Little Kingdom in China

Entertainment One (eOne) has inked a new deal that will see the hit preschool property Ben & Holly’s Little Kingdom launch on Chinese VOD platform iQiyi as well as at retail in the region.

The first season of Ben & Holly’s Little Kingdom will become available for streaming in China early next month. iQiyi will also oversee the brand’s licensing rights in the region, where a publishing program is slated for release in summer/autumn 2018, followed by a hard launch spanning various categories later in the year.

Claire Ellis, the VP of licensing for Asia at eOne Family & Brands, said: “We’re extremely excited to be bringing Ben & Holly’s Little Kingdom to audiences across China in 2018. The growing expansion of Peppa Pig in China is testament to the huge potential this territory represents, and we look forward to harnessing the local expertise of the team at iQiyi to make this property a success throughout the region.”

Wu Gang, the VP of iQiyi’s sales department, added: “We’re thrilled to be bringing Ben & Holly’s Little Kingdom to families across China. This critically acclaimed series is a great example of the high-quality children’s programming that is embraced by Chinese audiences, and we look forward to finding licensing partners that can create opportunities for fans to interact with the brand beyond the TV show.”