eOne & Alibaba Pictures Tie Up for Peppa Pig Film


Entertainment One (eOne) is partnering with Alibaba Pictures Group on a theatrical movie in China called Peppa Celebrates Chinese New Year.

eOne and Alibaba Pictures are co-producing a full-length feature film that includes live-action and animated content based on the hit TV show Peppa Pig. This marks the first time that the popular character is premiering on the big screen in the country. The theatrical release is slated for February 5, 2019, which will be the year of the pig on the Chinese calendar.

Wei Zhang, the president of Alibaba Pictures, commented: “This cooperation is an important opportunity to promote cultural exchange between China and the West. Alibaba Pictures is excited to share China’s traditions and culture with the rest of the world with a new fun-filled storyline featuring a character as popular as Peppa. The Peppa Pig series emphasizes the importance of family values, and that is something that will deeply resonate with Chinese audiences. We hope this family film will pave the way for further development of films for young audiences in China.”

“There is a huge fan base for Peppa Pig in China, so we’re thrilled with the prospect of bringing the brand’s first-ever theatrical release to cinemas in the region in early 2019,” added Olivier Dumont, the president of eOne Family & Brands. “We’ve worked closely with Alibaba Pictures to create content and cinema-themed merchandise with special cultural significance that will resonate with Chinese audiences. We look forward to delighting Chinese families with an unforgettable cinema experience when the film opens next year.”