Dr. Seuss to Develop New AR Apps


Dr. Seuss Enterprises has partnered with the U.K.-based studio Sugar Creative to produce a series of augmented reality (AR) apps set to enhance the way children learn to read.

The first app in the series, based on the best-selling Dr. Seuss’s ABC: An Amazing Alphabet Book!, will allow children to learn their ABCs in engaging and unexpected ways. It is set to launch on both phones and tablets in spring 2020.

With more titles being explored for AR capability, this immersive platform will bring Dr. Seuss’ books to life while also creating a fresh method for teaching and storytelling to children. Dr. Seuss’s ABC: An Amazing Alphabet Book! will be the first in a series of apps Sugar Creative will develop in the coming years.

“We’re thrilled to enter the AR space with such an interactive, enjoyable product that truly enhances how children learn,” said Susan Brandt, president of Dr. Seuss Enterprises. “This year, we’re embracing emerging technologies to shape how children, parents and educators explore the world of Dr. Seuss in never-before-seen ways, and we’re excited to continue this momentum in 2020 with Sugar Creative!”

“The potential for AR and VR to support learning is enormous; we’re only just scratching the surface of how these meaningful applications are changing the game for how children learn,” said Jason Veal, managing director of Sugar Creative. “To help a child learn their ABCs from this classic Dr. Seuss book in such an interactive way will be an incredibly proud moment for us.”