Dr. Seuss Makes Two Key Hires

Dr. Seuss Enterprises is continuing to grow, adding two new members to its team, including Tami Thosath, who has joined the company as senior manager of global licensing.

Thosath will report to Julie Dill, VP of global licensing, marketing and communications. Additionally, Nicol Hodges has been appointed to the role of global creative manager, reporting to Shannon Spisak, director of global marketing and creative.

In her new role, Thosath will be responsible for securing new licensed product partnerships, growing Dr. Seuss Enterprises’ global consumer products portfolio. She will ensure that all new partners adhere to the company’s mission to promote literacy, education and life lessons on a global scale in an entertaining way. Thosath will work cross-functionally with the marketing, communications and creative teams, along with international agents, to identify, sign and onboard new licensees.

Prior to joining Dr. Seuss Enterprises, Thosath served as a senior sales manager at Equity Management, where she was responsible for securing new partners and leading new brand development. She has also held senior roles at Big Tent Entertainment, Endemol USA and MGA Entertainment.

“Tami is a dedicated executive with a strong entrepreneurial spirit and extensive experience in licensing and marketing, making her the perfect fit for this role,” said Susan Brandt, president of Dr. Seuss Enterprises. “I’m excited to work with Tami to continue to expand our global Dr. Seuss consumer products business and offer children, parents, grandparents, caregivers and educators new ways to experience the stories, characters and life lessons of Dr. Seuss.”

“I’m thrilled to join Dr. Seuss and excited to bring my experience in licensing and children’s entertainment to such a classic and universally beloved brand,” added Thosath.

Hodges, in her new role, is responsible for interpreting Dr. Seuss Enterprises’ global strategic plan and key initiatives into relevant and commercial creative strategies and assets that can be leveraged by licensees and partners in product development, retail merchandising, marketing materials and digital outreach.

Prior to joining Dr. Seuss Enterprises, Hodges served as product development manager at Equity Management, where she worked collaboratively with internal teams, licensors and licensees to define product strategy and drive the product development process for a wide range of consumer brands. She also held senior positions at Mattel, D&R Women’s Athletic Wear and AB Pro Sports.

“Nicol joins DSE with an impressive portfolio that showcases her strong creative skills and extensive experience in product management and design,” said Brandt. “Nicol has a proven track record of effectively moving product from concept to design for well-recognized brands, and we look forward to tapping into her creative skills for all our strategic initiatives.”

“Dr. Seuss has been a part of my family for years. My mother shared them with me and I now share them with my children,” said Hodges. “I look forward to expanding the Dr. Seuss brand through new and innovative consumer products that engage children, parents and educators in new and inspiring ways and make learning fun!”