Dr. Seuss Enterprises Ups Susan Brandt

Susan Brandt, who has been president of Dr. Seuss Enterprises for more than two decades, has been promoted to CEO.

In her new role as both president and CEO, Brandt will continue to lead the company’s entertainment property and oversee worldwide operations. Under her leadership, the Dr. Seuss brand has expanded from books to include films, TV, stage productions, theme parks, digital games and more.

Brandt’s recent deals for the company’s portfolio include a three-part movie deal with Warner Animation Group, the launch of the first-ever NFT experience for Dr. Seuss with Dapper Labs and conceiving the idea for the traveling exhibition The Dr. Seuss Experience with Kilburn Live. She also worked closely with Netflix on Green Eggs and Ham and with PBS on The Cat in the Hat Knows A Lot About That! In 2021, the company broke revenue records.

“It has been my distinct pleasure to work with Susan Brandt over the last 20 years, so I am delighted that the Geisel-Seuss Enterprises (GSE) Board of Directors has decided to promote her to CEO,” said Brian E. C. Schottlaender, chair of the GSE Board. “Over the years, Susan has put her heart and soul into Dr. Seuss Enterprises, and under her leadership, the company has expanded into new markets and expanded its suite of products. We look forward to working with Susan to realize the myriad opportunities before us while promoting our core values of literacy, education and instilling confidence and creativity in children.”

Brandt said, “I am a lifelong fan of Dr. Seuss, and it’s been a privilege to be part of this company, collaborate with great partners and wonderful employees to expand the Dr. Seuss universe in ways that continue to delight. I’m looking forward to continuing the wonderful work of guiding, innovating around and protecting this widely beloved property.”