Dr. Seuss Adds BBC Studios Vet to Executive Team

Dr. Seuss Enterprises has appointed former BBC Studios executive Julie Dill to the position of VP of global licensing, marketing and communications.

In her new role, Dill will oversee the consumer products division and lead Dr. Seuss’s international partners, reaching audiences in over 110 countries and 45 languages. She will also play an integral role in growing the base business, while moving the company into new product categories.

Prior to joining Dr. Seuss Enterprises, Dill served as VP of marketing, creative and partnerships at BBC Studios. In that role, she led the marketing strategy, planning and development for key drama franchises (including Doctor Who), the BBC Earth genre brand (including Planet Earth II and Blue Planet II) and leading content brands for the Americas.

She also previously served as VP of marketing and licensing for 4Kids Entertainment, where she led global strategy, product development and marketing for kids’ TV franchises. An MBA graduate of The Wharton School at the University of Pennsylvania, Dill has other experience that includes product development for an online media site, a former joint venture with Hearst New Media—which was later acquired by NBC Universal’s iVillage.com—and product development and marketing roles with Johnson & Johnson, Merck, Mattel and Disney.

“Julie is a strategic and results-oriented executive with extensive experience in managing and building established entertainment properties, making her the perfect fit as our vice president and a key member of Dr. Seuss Enterprises’ executive team,” said Susan Brandt, president of Dr. Seuss Enterprises, to whom Dill will report. “I’m excited to work with Julie to raise the Dr. Seuss brand profile and grow our business while reinforcing Dr. Seuss’s core values, mission and vision.”

“Dr. Seuss is one of the most beloved and enduring brands that celebrates reading, education, self-confidence and the wonderful possibilities of a child’s imagination,” added Dill. “I’m thrilled to join such a talented team and work alongside our trusted partners to inspire generations of educators, parents and children.”