Disney & Hasbro Extend Marvel & Star Wars Pact

The Walt Disney Company has renewed Hasbro’s rights under its strategic merchandising relationship for the entertainment properties Marvel and Star Wars.

Under the Marvel license agreement, Hasbro will continue to develop a wide range of toys and games for Marvel’s global universe of more than 8,000 characters, including Iron Man, Spider-Man, Captain America, Black Widow and Black Panther. The Star Wars license agreement includes the rights to toys and games based on entertainment like Star Wars: The Clone Wars and The Mandalorian. The agreements are multiyear deals.

The agreements cover entertainment released during their terms for the respective franchises, including all film and television properties, as well as properties from Disney+.

“We are pleased to build on our relationship with Disney and extend our agreement for Marvel and Star Wars franchises,” said Brian Goldner, Hasbro’s chairman and CEO. “Disney’s celebrated franchises are consistently ranked as top toy properties and provide expansive content for us to build upon for years to come.”

“Our longstanding relationship with Hasbro has provided generations of Disney fans with quality play experiences,” said Ken Potrock, president of consumer products commercialization for Disney Parks, experiences and products. “Continuing this successful collaboration for our Marvel and Star Wars franchises enables families and fans around the world to immerse themselves in our iconic stories and engage with our rich characters.”