Disney Channel Korea to Air Sunny Bunnies


Media I.M. has licensed its flagship series, Sunny Bunnies, to Disney Channel Korea.

Disney Junior and Disney Channel will air the show in blocks every weekday, with Disney Junior also committing to the weekend slots.

Supporting the South Korean launch, Media I.M. brand licensing director Gavin Metcalfe has brokered a deal with Asiana Licensing, which will represent the brand in the territory.

Media I.M. also closed a deal with Yeah1 Group, Vietnam’s leading MCN operator. Under the non-exclusive pact, Yeah1 will air the first three seasons of Sunny Bunnies on its children’s channels in Vietnam, Thailand, Indonesia, Malaysia, Philippines, India, Singapore, Taiwan, Hong Kong, South Korea, Japan, Cambodia, Laos, Myanmar and Brunei. The channels will be geo-blocked for these territories only.

Media I.M. extended its co-operation with WildBrain for a further three years. The online children’s network and studio will remain Media I.M.’s exclusive MCN in Southeast Asia and will hold the non-exclusive rights to Sunny Bunnies in the above territories.

Irina Nazarenko, co-founder of Media I.M., said: “It’s no surprise that we are intensifying our push into South Korea and Southeast Asia with Sunny Bunnies—not only does the region have a vast and eager audience for premium kids’ entertainment, but the show’s non-dialogue format and its universal message of love, fun and friendship makes it an ideal vehicle for export. The deal with Disney Channel Korea puts Sunny Bunnies on one of the most prestigious broadcaster platforms in the region, while our partnership with Asiana will ensure that the roll-out of Sunny Bunnies L&M is in the safest possible hands. With digital and L&M revenues beginning to overtake traditional broadcaster license fees, we feel confident that we’ve got the combination exactly right.”