Dino Ranch Signs Up Master Publishing Partner

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Boat Rocker Studios has lined up Scholastic as the master publishing partner for English-language territories for the preschool series Dino Ranch.

The worldwide deal grants Scholastic the rights to design and produce a wide range of English-language formats, including readers, sticker storybooks, novelty, activity books and audiobooks. Products are due to launch in fall 2021.

Dino Ranch, aimed at 2- to 5-year-olds, is currently in production. Created by Matt Fernandes of Industrial Brothers and produced by Industrial Brothers and Boat Rocker Studios, the 52×11-minute series is set to premiere on Disney Junior in the U.S. in early 2021.

Jon Rutherford, managing director and president of rights at Boat Rocker Studios, said: “We are delighted to be partnering with Scholastic on what promises to be an exciting range of publications, as we continue to build Dino Ranch into a global franchise. The unique and exciting mix of cowboys, cowgirls and dinosaurs has huge global appeal, making Scholastic the ideal partner with their global reach and experience. They are renowned for helping inspire children to read, and the instantly relatable characters and thrilling stories in Dino Ranch lend themselves perfectly to all kinds of books.”

Debra Dorfman, VP and publisher for global licensing, brands and media at Scholastic, said: “We all fell in love with Dino Ranch the minute we saw the sizzle and the creative direction for the show! We are so excited to be partnering with Boat Rocker to create an array of books that will have global appeal. This is a show that families will love to watch and read about together!”