DHX & Mattel Greenlight Second Season of Polly Pocket

June 13, 2019 Alison Skilton

DHX Media and Mattel have given the green light for a 26-episode sophomore run of Polly Pocket, an animated series based on the micro-scale doll brand of the same name, and both seasons have sold to Universal Kids.

The series is slated to begin airing on the channel in the U.S. this summer. Season one of the series has sold across the world, including recently to Hulu (U.S.), Super RTL (Germany) and HBO Europe (Portugal). In the new Polly Pocket series, Polly inherits a magic locket that gives her the power to shrink to four inches tall. Season two of the show brings a brand-new format (26×11 min.) as Polly explores her new Tiny Power.

Polly Pocket is produced at DHX Media’s Vancouver studio with Shea Fontana (DC Super Hero Girls, Doc McStuffins) as story editor.

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The creation of the Polly Pocket animated series is part of a co-development, production, distribution and licensing deal between the two companies for new original content inspired by Mattel properties. In addition to Polly Pocket, new animated series from the collaboration include Bob the Builder, Fireman Sam and Little People.

“Polly Pocket is an iconic heritage IP from Mattel that resonates with both kids and their parents,” said Fred Soulie, senior VP of content distribution and business development at Mattel. “The brand delivers strong results on the shelf and on screens, and we are delighted with the reception from our best-in-class broadcast partners globally, which makes the green light of the second series very exciting.”

Josh Scherba, president of DHX Media, added: “This sale to Universal Kids builds on the big success we’ve seen from little Polly Pocket, with over twenty broadcasters and streamers worldwide picking up season one to date. The series is introducing a new generation of kids around the world to this much-loved Mattel brand, and the creative teams at our Vancouver studio are excited to delight fans further with more magical adventures from Polly and her friends in season two.”